Helping SMEs sell on autopilot.
We are a small team building the AI chatbot we wished every small business had. Across Indonesia, owners lose sales to slow replies and live tied to their phones. Simpul exists to fix that — so the business keeps selling, even when you are asleep.
Every "sold" comment is a sale — or a missed one.
We watched friends running small shops on WhatsApp and Instagram drown in comments and DMs. Buyers expected instant replies; owners could only answer when they were awake. Sales slipped away in the gap.
"Run your business on autopilot."
So we built Simpul: an AI that replies, sells, and follows up in your voice, 24/7, on the channels your customers already use.
A few simple convictions.
Speed wins sales
A reply in seconds beats a perfect reply in an hour. We build for the moment a buyer is ready — not whenever you next check your phone.
Built for real shops
Not enterprises with IT teams. Simpul connects to the WhatsApp and social accounts SMEs already use, with no new tools to learn.
AI that does the work
A chatbot that only answers FAQs is not enough. Simpul sells, confirms orders, and follows up — like a teammate who never logs off.
Owners get their time back
Growth should not mean burning out or hiring before you can afford to. Simpul handles the routine so you can focus on the business.
Local-first, by design.
Simpul is built around how Indonesian SMEs actually sell — WhatsApp, Instagram, in two languages, priced in Rupiah. No bloat, no learning curve.
Built for the channel Indonesian buyers actually use
Understands and replies in Bahasa Indonesia and English
Always on, so you never miss a sale while you sleep
Ready to put your business on autopilot?
Connect WhatsApp in minutes and let Simpul reply, sell, and follow up — so you never miss another order.