Kopi Senja Roastery

The challenge

Kopi Senja Roastery sells its single-origin beans and ready-to-drink coffee almost entirely through WhatsApp. As word spread, the orders did too—but so did the questions. Customers asked about roast levels, grind sizes, restock dates, and delivery, often late at night when no one was around to reply. Regulars who wanted to reorder had to wait, and the team spent more time typing than roasting.

What Simpul AI did

Simpul AI now answers every WhatsApp message instantly, day or night. The AI agent recommends roasts based on what a customer likes, confirms availability, takes the order, and shares payment details—all in a single, natural conversation. For returning customers, it makes reordering effortless: a quick message is all it takes to repeat a previous order.

The team steps in only for special requests, while routine sales close on their own.

The result

Repeat orders climbed 45% as reordering became frictionless and late-night buyers finally got an instant response. The roastery handled the higher volume without adding staff, and the founders reclaimed their evenings—confident that Simpul AI was keeping the conversations, and the sales, going.