Rumah Batik Nusantara
From a flooded inbox to orders on autopilot
A growing batik fashion shop drowning in Instagram comments and WhatsApp chats put Simpul AI in charge of front-line conversations—and turned a chaotic inbox into a steady stream of closed orders.
2026
Rumah Batik Nusantara
AI Chat Automation, WhatsApp Commerce
+38% orders closed
The challenge
Rumah Batik Nusantara built a loyal following on Instagram, but their success became their bottleneck. Every product post drew dozens of comments asking about price, size, and stock—and a flood of WhatsApp messages that the small team couldn’t keep up with. Buyers waited hours for a reply, and many simply gave up.
What Simpul AI did
Simpul AI took over the front line of every conversation. It now replies to Instagram comments in seconds, answers product questions, and moves interested buyers into WhatsApp to complete the order. The AI agent handles sizing, fabric, shipping, and payment questions in the shop’s warm, personal voice, and hands anything unusual to the team.
Customer chats are organized in one place, so the team always knows which orders are confirmed and which need follow-up.
The result
Within the first two months, the shop closed 38% more orders without hiring extra staff. Response times dropped from hours to seconds, and the owner finally stopped spending evenings buried in chat replies—letting the business run on autopilot while she focused on new collections.
Ready to put your business on autopilot?
Connect WhatsApp in minutes and let Simpul reply, sell, and follow up — so you never miss another order.